A vibrant atmosphere of energy, enthusiasm, and keen curiosity marked the grand reopening of C&C Genoa, unveiled today as a newly designated Apple Premium Partner.

Demonstrating their excitement, many customers began queuing early to ensure they received exclusive opening-day giveaways and could benefit from special promotions. The official opening at 10 am, celebrated with a traditional ribbon-cutting, saw the C&C team warmly greet the first in line (who arrived at 5 am) and numerous excited residents of Genoa ready to discover the store's reimagined design

The Genoa location now offers a flagship Apple experience, part of C&C's project to upgrade key stores across Italy. The Apple Premium Partner format, modeled after official Apple Stores, aims to provide an enhanced customer journey with premium service in a modern, stylish, and interactive environment.

Customers can look forward to participating in free training sessions and workshops designed for individual users, the education community, and businesses. Highly skilled staff will also offer personalized guidance to professionals, entrepreneurs, and SMEs, with specific expertise in Apple solutions for businesses and detailed information on financing and purchase options.

Enhancing the customer experience further is an in-store Apple Authorized Service Provider, offering a convenient location for technical support and certified repairs.

The Genoa reopening marks another significant step in C&C's growth and renewal, now operating 123 stores throughout Europe and solidifying its position as the largest European Apple Premium Partner, with a presence in Italy, France, Sweden, Finland, Denmark, Estonia, and Latvia.

C&C plans to further enhance the customer experience with the addition of two new Apple Premium Partner stores in Italy and France in the coming months, continuing their commitment to providing an increasingly accessible and personalized Apple experience for everyone.

You can find C&C Genoa at 79/R Via Cesarea. Check out our opening hours!